Blog
Articles & notes
Thoughts on building, marketing, and the founder journey.
Field notes
How to Build in Public While Vibe Coding (Without Stopping to Write Posts)
You already narrate every decision into Cursor and Claude. That voice is your build in public story. Here is how to capture it without breaking flow.
Field notes
You're Already Building in Public. You Just Don't Know It Yet.
Vibe coders narrate every decision into Cursor. That voice already contains every ingredient of a build in public post. Here is how to stop deleting it.
Field notes
Why Build in Public Fails for Most Indie Hackers (And the One Fix)
Most indie hackers quit build in public because writing posts costs 5 to 6 hours a week. The fix is not more discipline. It is to stop treating writing as a second job.
Field notes
Why solo founders can't market themselves (and how to fix it)
Solo founders struggle with marketing because they're too busy building. But your real work—your actual voice history—is the most authentic marketing material you have.
Field notes
The Solo Founder's Guide to Content Without Time
10 questions founders ask when they hit the wall. Learn how to turn your daily work into authentic content without adding more work to your day.
Field notes
What building in public actually means (and what it does not)
Most early founders misunderstand building in public. They think it means posting screenshots, shipping updates, and random thoughts every day. That is not the real point.